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Careers Job Listings Market Product Manager

Market Product Manager


The Market Product Manager is responsible for leading marketing efforts for product lines and market focus areas, developing business strategies and tactics that promote the growth of new and target product lines, enhance margins and increase market share.


  • Lead for developing and implementing strategies to drive product line profitability, volume, mix, market share improvement and price. This includes:
  • Manage profit margins as per product category and customer acquisition strategy.
  • Drive pricing strategy to include Winpak value proposition, 3 C (Company, Competition and Customer) analysis and market positioning (segmenting, targeting and positioning).
  • Collaborate with the Winpak Technical Product Managers to support market & product development projects from concept to full commercialization and facilitate exchange of business & technical requirements with the customer.
  • Collaborate with the sales team to execute on customer bids and RFQ’s; train, promote and support the sales target for relevant product lines and market areas.
  • Lead evaluation of new business development opportunities with other Winpak business units and suppliers, capital investment and total packaging solutions (ex. Cup/ Lidding/ Filling equipment).
  • Support Packaging trade shows and develop product marketing brochures and literature to market & advertise product lines to customers.
  • Conduct analysis of Winpak’s competitor strategy and positioning for relevant product lines and market areas.
  • Support Technical Product Managers in developing customer Innovation/Ideation sessions.
  • Effectively manage all assigned product lines to achieve company goals and objectives. This includes:
  • Track and forecast product demand.
  • Analyze product cost and profitability.
  • Manage product inventory.
  • Analyze product manufacturing capacity.
  • Provide product line reports as required.
  • Initiate, monitor, and/or communicate product design characteristics, changes, and issues.
  • Initiate, monitor, and/or communicate product manufacturing changes and issues.
  • Assist in the resolution of product quality issues, collaborate internally and externally to continuously improve products.
  • Provide support to the Field Sales Group and Executive Management. This includes:
  • Market research and analysis
  • Creating and assisting in the creation of customer proposals, presentations, customer proposals, supply agreements and other communication materials
  • Identifying market needs and opportunities to expand the company’s product line offering.


  • Ability to collaborate with cross functional teams (Sales, Engineering, Finance, Operations, Customer Service)
  • Understanding of business principles including marketing and finance is required.
  • Analytical thinking, strong communication and listening skills required.
  • Proficiency in using computers and software programs; comprehensive command of MS Word, MS Excel, MS PowerPoint, Outlook, and Internet Explorer required.


  • Minimum of five years of experience in a product development, product management or a related marketing position. Previous experience managing products/ markets and communicating directly with customers is highly desired.
  • Experience in the packaging industry and/or food/ beverage/ medical industry is preferred.
  • Equivalent education and experience in a technical field will be considered for the right candidate who desires to switch to a career in Sales & Marketing
  • Bachelor’s Degree

Winpak offers competitive salary and benefit packages as well as excellent opportunities for professional growth and development based upon the global location of the available position.

Qualified individuals are invited to submit a resume and salary expectations to:


Winpak is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristics protected by law. Pre-employment drug/alcohol/background screening may be required based on facility location.

Although we appreciate all applicants, only qualified applicants will be considered for interviews.